Fundraising is so much more than asking audiences for a gift – it’s a multi-channel, full-funnel management of complex donor journeys, optimized to develop and deepen long-term relationships with a nonprofit’s mission and work.
Marketing is far more than brand management – Every story, touchpoint, and communication shapes how a nonprofit is perceived from the top of the funnel all the way down, impacting ongoing engagement across an entire organization.
Where and why do these two equally impactful teams encounter friction, and how can the right conversations help shape the sort of collaboration that actually works?
Leaders from MissionWired’s Nonprofit Advisory Board answer the hard questions to uncover the misaligned goals, missed communications, and unbalanced priorities that hold back many nonprofit fundraising and marketing teams from true and impactful collaboration. In this moderated discussion, we share case studies from leading nonprofits and dig into how fundraising and marketing teams can more effectively align through better understanding of one another’s work and a building of shared goals, priorities, and identities.
If you have any questions or want to chat further, reach out to us at [email protected].
