Rapid-response moments can strike at any time – and for many nonprofits, the summer and fall months bring more emergencies that trigger major rapid-response campaigns. For fundraising and marketing practitioners busy scaling up fundraising in response to breaking news, these all-hands-on-deck moments can be tricky to navigate while also preparing for Giving Tuesday and end-of-year campaigns that will be critical for raising revenue to carry your program into 2027.
MissionWired and Americares talk through the top strategies for planning your end-of-year campaigns in the midst of rapid-response efforts. Our strategy experts, Colleen Hutchings and Katy Hollyday, are joined by Elyssa Buntzel, senior manager of digital marketing at Americares, for a discussion that digs into:
- Planning for year-end while scaling up other major campaigns
- Keeping rapid response in the picture in end-of-year messaging
- Leveraging EOY to convert rapid-response donors to mission-driven donors
If you have any questions or want to chat further, reach out to us at [email protected].
