FIND YOUR PEOPLE. GROW YOUR MISSION.

While we’ve done something new with The Digital Co-Op, it has roots in something that will be familiar to most organizations: the direct mail co-op model for cooperative growth that has existed for years. Organizations pool behavior data (that’s where the term “co-op” comes in), and then your organization can acquire new email addresses from this pool that have been modeled to be most likely to belong to a potential donor or action-taker.

What’s new about the co-op model, in its old-made-new digital form, is a combination of cutting-edge machine learning and billions of rows of data that allow our platform to model your email file. But there are some email addresses we don’t touch, which is just as important as the data we do need. For example, if an email address is unique to your organization we value that relationship and don’t use that data. There are a few other cohorts of people we immediately exclude, which we can discuss!

Once you join the co-op, it’s as simple as letting us know your growth goal. Our team will connect you to the relevant suite of Digital Co-Op tools to either find new email prospects, grow your SMS audiences, reengage lapsed supporters, or introduce new advocates to your mission. Then, our cutting-edge models will parse billions of data points from you and other, like-minded organizations to identify people whose behaviors and actions indicate the strongest likelihood of connecting with your mission.

You’ll receive a list of high-propensity contacts and can begin sending messages, testing, and measuring your results. Modeled with long-term value in mind, your investments will continue to return as your donors become a committed part of your core active file.

For one co-op member, steady investment in AdvantageAI to grow their email list, along with increased investments during rapid response and year-end helped them achieve a 531% return on a December investment, with a full return in one week.

Another co-op member using MissionSMS to scale up fundraising in rapid response moments saw a 200% immediate ROAS and acquired over 900 new donors.

For one co-op member, a head-to-head test of our Reactivation models showed that an audience identified by The Digital Co-Op drove a 406% increase in revenue compared with their traditional reactivation targeting.

A nonprofit Co-Op member using The Mid-Level Co-Op saw their investment break even in under 6 months and drive a 75% higher average gift than their existing email file.

Here’s what the results have looked like for one top 100 nonprofit who joined in 2021:

There are many reasons this works so well, but a few stand out: Our purpose-built, 5x award-winning predictive models are uniquely capable of identifying the supporters most likely to take an interest in your mission and respond to your appeals. Powered by a vast network of 400+ mission-aligned organizations, our models are able to draw insights with unique precision. 

This is an anonymous co-op, meaning we do not publish or reveal its members. But current organizations come in all sizes – from Forbes Top 100 nonprofits to leading voices in the progressive space. Every new member who joins will find prospective audiences who are similar to their supporter demographics and who engage with missions similar to their own.

Additionally, we only work with nonprofits and progressive organizations who closely align with our values at MissionWired. Every organization who joins the co-op is vetted by our senior team to ensure they align with our members’ missions.

We built The Digital Co-Op to help nonprofits and other progressive organizations grow and solve challenges, on the belief that organizations are stronger and more successful when we grow together. 

Powered by a network of 400+ mission-aligned organizations and custom-built predictive models, The Digital Co-Op is uniquely capable of driving the KPIs that matter for fundraisers: quick returns, strong deliverability, and proven long-term value.

As other co-op models have joined us in the market, we’ve continued doing what we do best: identifying the best prospects most interested in supporting your unique cause, both today and for the long haul.

The Digital Co-Op has a frequency and recency screen to ensure all emails you receive are active, have recently engaged with email content, and will power strong deliverability. Our models are built to identify prospects who will welcome relevant engagement, and we model for repeat giving, reactivation, and higher-value potential.

We think so! And if you’re interested in testing the co-op – or if you have any other questions at all – we’d love to talk more. Share your information below and a member of our team will be in touch!