Resources
The Dreaded Fundraising Plateau: How Head-to-Head Tests Can Spur Program Growth
The best fundraising strategies for your program can be found through testing. It’s the best way to keep your tactics fresh and engaging …
Dynamic, Memorable, and Incredibly Clickable: How GIFs and Movement Power Top-Performing Content
We’re always looking for creative ways to help our nonprofit partners stand out. One way is by using engaging fundraising graphics. Let’s talk about GIFs!
The Making of a Top Performer: Five Creative Strategies From Giving Tuesday 2023
Reviewing successful Giving Tuesday emails, we outline which email marketing strategies worked and why we’ll utilize these tactics year-round.
How is designing your perfect 2023 Halloween costume just like building a strong fundraising campaign?
We can’t help but notice how planning the perfect costume can teach us something about creating a strong fundraising campaign. As you get ready for …
Three Key Strategies to Grow Email Revenue: Insights from a Head-to-Head Creative Test
In a test against one nonprofit’s traditional fundraising, we saw revenue results that doubled our goal. The reason? Three key strategies …
Friends of the Earth
See how Friends of the Earth raised over $1 million by using audience insights to shape high-performing fundraising campaigns.
Scroll-Stopping Appeals: Four Creative Trends in Giving Tuesday Emails
Discover the winning strategies that drove success for nonprofits on Giving Tuesday 2022. Learn how graphics, matches, urgency, and calendar invites made a difference. Read more in our…
Every Dollar Counts: A 2022 Midterms Case Study in Digital Fundraising
A look at the digital fundraising strategies and results behind four pivotal Democratic Senate campaigns in the 2022 midterm elections.
Four Tools to Hone Customized Content
Boost donor engagement with customized content and personalized graphics. Use donor records, polls, and audience region to connect on a deeper level.