In major tentpole campaign moments throughout the year – from rapid response campaigns to dedicated giving days to Giving Tuesday and end of year – maximizing results requires appealing to your very best audience. Ideally, that list is as big and broad as possible, but nonprofits often struggle to find the perfect balance between scaling up and protecting their deliverability.
With Reactivation by The Digital Co-Op, you can pinpoint the best lapsed supporters within your own list to bring back into your audiences who are modeled for precise behaviors, indicating a high chance of returning to your mission. And with our rigorous recency model, you can reach out to new donors immediately while protecting your deliverability.
In our latest case study, we’re highlighting a nonprofit member who has leveraged Reactivation by The Digital Co-Op during key tentpole moments for their mission to achieve powerful results:
Investing $37K in Reactivation over two years – this member raised $1.8M across digital channels, and increased their value per donor to $224.
Faced with a major moment of rapid response in 2022, this nonprofit member first tested Reactivation modeling through The Digital Co-Op in order to appeal to their largest audience possible for an important campaign. Seeing the value that folding these modeled names back into their email lists added to their campaign was powerful evidence – but this organization also wanted to ensure their deliverability would be protected.
Reactivation leverages the powerful modeling capabilities and vast amounts of donor behavior data from The Digital Co-Op to identify those on your inactive list who are engaging with organizations similar to yours – and therefore more likely to reengage with your work and mission.
To make the most of their Reactivation investment, this nonprofit had a few key imperatives:
- Prioritize recency signals in modeling. Every lead delivered through The Digital Co-Op passes through rigorous recency screening. With Reactivation, this member was able to ensure that active engagement signals were prioritized in modeling to protect deliverability by focusing their Reactivation efforts on the highest-value and safest-to-mail members of their inactive file.
- Investing ahead of tentpole moments, or in moments of rapid response. As a nonprofit who sees a large portion of their revenue come in big tentpole moments, this organization strategically invests in Reactivation ahead of those key giving days to maximize response.
Over the course of two years investing in Reactivation strategically in major moments for their organization, this nonprofit member achieved:
496% return in 10 days at EOY
49X overall return on Reactivation investments
$224 in added value per donor over 2 years
The Digital Co-Op is built to help your program find the donors, activists, and supporters who will help grow your mission. Got a list-growth goal you’d like to achieve? Check out more case studies and offerings, and get in touch by reaching out to [email protected].
