The Goal
Allred began his U.S. Senate campaign with a small, inactive email program and not much else. To compete in a high-stakes election against Cruz, our goal was to reach historic scale on launch day and beyond by building a powerful online fundraising operation from scratch, all while expanding supporter reach, driving aggressive list growth, and maximizing revenue around key campaign moments.
THE STRATEGY
Powering the Campaign Launch
With only a small email list to start and no SMS program, we leaned on peer-to-peer texting to reach 2 million prospective donors during the campaign launch. We tested dozens of content variants to tailor content to what each audience responded to best.
The campaign launch was also key to building up recurring revenue and securing opt-ins for a broadcast SMS program: We converted thousands of new recurring donors, who gave hundreds of thousands of dollars over the course of the campaign, and nearly 50,000 new broadcast opt-ins, who donated more than $2.5M by Election Day.
The P2P strategy at campaign launch was recognized with a 2025 C&E Reed Award for Best Use of P2P on a Campaign. And the campaign launch became the highest raising of the 2024 cycle, with more than $2M raised in 36 hours.
Invest in Growth Early On
We helped the Allred campaign acquire more than 6 million new supporters, which generated an overall return of 439% on that investment by Election Day.
We committed early on to aggressive growth, engaging and cultivating supporters to respond at big moments. Between May and July of 2023, the campaign invested seven figures into building up its email and SMS lists. By Election Day, those supporters acquired within the first three months of the campaign alone had donated more than $12 million – an incredible return of over 1,000% on investment.
Activate Supporters With Candidate-Focused Creative
Throughout the campaign, our content strategy focused on introducing digital supporters to Allred with messaging about his background, upbringing, and beliefs – so that they could truly get to know him and be inspired by his candidacy. When big moments happened, the relationships we’d cultivated with supporters meant we could be nimble and direct – getting content in front of them quickly that spoke to the moment at hand with a clear call to action for urgent, immediate support.
Scale Across Key Channels During Major Campaign Moments
At big moments, we used peer-to-peer texting, digital ads, and bundling partnerships to reach an even larger audience and maximize revenue. For example, on the day of a key debate and the day following, the Allred campaign raised just under $3 million online. More than half of this came from scaling up across texting, ads, and bundling – and we were able to bring in over 36,000 new donors.
MissionWired enabled our campaign to make the absolute most of every moment – launch, debates, polling, you name it. MissionWired never left a single dollar on the table. That was true from day one and for the duration of the cycle. Their partnership, collaboration, and keen political acumen and strategy are top-notch, and we could not have become the top-raising Senate campaign in the country without them.
