June 2026

Nonprofit Trends by MissionWired.

+38%

Average total revenue increase YOY

+52%

New donors YOY

+30%

Average total gift increase YOY

+16%

Increase in sustainer revenue YOY

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The Narrative: Context & Takeaways

Summer shows broad growth in June – with large nonprofits and disaster relief organizations seeing the biggest leaps in giving.

June marked fiscal year-end for many nonprofits, and the month brought an influx of weather-related emergencies and rapid-response efforts, from an earthquake in Venezuela to Tropical Storm Arthur to a derecho and severe weather hitting a major portion of the United States mid-month.

Fundraising across sectors showed strength in June, with average total revenue up 38% and average total gifts up 30% YOY. These increases helped drive more growth in YTD revenue, bringing nonprofits overall to +6% growth over 2025. After the early months of the year brought a great deal of uncertainty around tariffs and economic volatility, we may be seeing an increase in confidence from donors about their ability to give in 2026.

The greatest growth in June can be attributed to large organizations, which saw an incredible +74% growth in revenue over June 2025. And the surge in rapid-response fundraising to support those impacted by earthquakes and storms this month appears to have powered incredible growth for the Disaster and International Relief sector, driving +82% growth in total revenue and +61% growth in total gifts. (Psst! You can now filter the graphs below to view results by nonprofit vertical by choosing “sector” from the first drop-down tab and selecting a category from the second tab!)

As we continue to optimize our Nonprofit Trends dashboard to give organizations the clearest look at the giving landscape through benchmarks and results, we’re excited to share that you can see some new data views in this month’s dashboard below! This month, we’re featuring a few new charts showing a viewpoint into Sustainer Benchmarks to offer a clearer look into this important, growing revenue stream for nonprofits. Our Average Sustainer Revenue chart below reflects steady YOY growth every month in 2026, with sustainer revenue up +16% YOY in June and YTD sustainer revenue +10% over 2025. We’re also seeing consistent growth in new sustainers each month in 2026, with new sustainers up +7% in June YOY. As nonprofits pay more attention to cultivating audiences and upgrading sustainers to add a solid and reliable foundation to their fundraising program, and test new tools and technology optimized to increase sustainer conversions, our data is showing that those efforts are paying off over the past two years.

+38%

Average total revenue increase YOY

+52%

New donors YOY

+30%

Average total gift increase YOY

+16%

Increase in sustainer revenue YOY

Results

Organization size

All Organizations

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20252026Change
Average Revenue$200,410.13$212,326.76+ 5.95%
Average Total Gifts3,7033,903+ 5.41%
Open Rate28.21%31.34%+ 11.11%
Click Rate1.83%1.47%– 19.60%
New Donors40.88%38.91%– 4.83%
Opt-Out Rate0.41%0.45%+ 10.11%
20252026Change
Average Revenue$154,871.42$213,160.83+ 37.64%
Average Total Gifts3,087.034,024.28+ 30.36%
Open Rate26.01%29.48%+ 13.35%
Click Rate1.46%1.33%– 9.39%
New Donors37.18%38.82%+ 4.41%
Opt-Out Rate0.43%0.53%+ 22.94%

Small Organizations

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20252026Change
Average Revenue$36,397.15$47,582.93+ 30.73%
Average Total Gifts454618+ 36.12%
Open Rate22.50%28.24%+ 25.51%
Click Rate2.33%2.04%– 12.45%
New Donors40.54%42.89%+ 5.80%
Opt-Out Rate0.61%0.54%– 11.48%
20252026Change
Average Revenue$31,969.21$38,641.36+ 20.87%
Average Total Gifts413541+ 31.15%
Open Rate14.02%28.51%+ 103.35%
Click Rate1.80%2.15%+ 19.44%
New Donors38.45%40.00%+ 4.03%
Opt-Out Rate0.79%0.93%+ 17.72%

Medium Organizations

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20252026Change
Average Revenue$195,657.32$203,932.92+ 4.23%
Average Total Gifts2,9743,267+ 9.85%
Open Rate26.67%28.79%+ 7.95%
Click Rate1.82%1.19%– 34.62%
New Donors42.50%35.04%– 17.55%
Opt-Out Rate0.31%0.44%+ 41.94%
20252026Change
Average Revenue$162,149.00$174,510.56+ 7.62%
Average Total Gifts2,4092,876+ 19.40%
Open Rate27.04%26.25%– 2.92%
Click Rate1.53%0.88%– 42.48%
New Donors40.27%37.73%– 6.31%
Opt-Out Rate0.30%0.41%+ 36.67%

Large Organizations

Tabbed content
20252026Change
Average Revenue$381,923.34$409,433.61+ 7.20%
Average Total Gifts8,0458,363+ 3.80%
Open Rate36.54%37.57%+ 2.82%
Click Rate1.29%1.17%– 9.30%
New Donors39.35%38.79%– 1.42%
Opt-Out Rate0.31%0.38%+ 22.58%
20252026Change
Average Revenue$271,445.31$473,546.83+ 74.45%
Average Total Gifts6,3519,739+ 53.34%
Open Rate35.96%34.93%– 2.86%
Click Rate1.09%1.08%– 0.92%
New Donors33.24%39.01%+ 17.36%
Opt-Out Rate0.26%0.31%+ 19.23%

Sustainers

Average Sustainer Revenue

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Average New Sustainers

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Revenue

Average Revenue Raised

The view below shows the average revenue raised across all digital channels for a nonprofit organization – excluding mid-level ($1,000+) donations and recurring (monthly) donations.

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Average Total Gifts

Included below is the average number of total 1x gifts per nonprofit organization across all digital channels – excluding mid-level ($1,000+) and recurring (monthly) donations.

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Acquisition

Average New Donors

Across all digital channels, the chart below shows, on average, how many 1x donations a nonprofit organization saw from first-time donors – excluding mid-level ($1,000+) and recurring (monthly) donations.

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Average Active List Composition

Looking at all active email files, the chart below shows the average percentage of new acquisitions (new leads) that were added to the email file. This view shows the current year-to-date over previous years.

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Our Methodology

The results displayed are a view of more than 60 nonprofits across a variety of sectors. We have taken the metrics from these nonprofits and created averages for each of the KPIs so that nonprofits can easily see how their results compare. All fundraising metrics encompass all digital channels – including but not limited to email, SMS, advertising, and web. Each metric is broken down by nonprofit size, defined by the size of the active email file.

  • Large: sending to 300,000 + unique emails in a month
  • Medium: sending to 100,000-299,999 unique emails in a month
  • Small: sending to less than 100,000 unique emails in a month

These metrics have excluded donors and donations more than $1,000 – often defined as mid-level – as well as monthly donors and donations.

May