Sign for Good

ONE PLATFORM. COUNTLESS SUPPORTER JOURNEYS.

Build bespoke digital experiences that help supporters understand your work, feel closer to your mission, and move naturally toward the next meaningful ask – all within one connected flow.

Sign for Good, MissionWired’s proprietary supporter journey tool, will help you cultivate existing supporters, acquire new leads, deepen engagement, or build toward a donation or recurring gift.

105%

more revenue than a straight donation ask

200%

Sign for Good outperformance of standard email donation asks

600%

boost in upsell rates through Sign for Good

52%

more gifts than direct-to-donate flow

GET YOUR STORY WORKING HARDER.

What if you could tell more of your story while increasing engagement? What if more of your story increases donation conversion rates?

Sign For Good is a tool that creates space for you to guide supporters through a sequence of short, purposeful interactions like petitions, surveys, quizzes, timelines, and more. It helps you build context, invite participation, and make each supporter feel more connected and engaged with your story – all while powering record-breaking engagement and revenue.

EXPERIENCE A POWERFUL JOURNEY.

MissionWired clients have full access to Sign For Good to build powerful, customized user journeys. See how it works:

START WITH AN ENGAGING CTA.

We begin with a compelling reason for participation – whether that’s inviting supporters to sign a petition, take a survey, or view a timeline. This CTA can be used across email, SMS, advertising, direct mail, or your website.

INVITE SUPPORTERS INTO SIGN FOR GOOD.

Once a supporter takes action from any of your direct response channels, they’re taken seamlessly to the Sign For Good platform.

BRING YOUR MISSION TO LIFE.

Through a series of pages, we’ll build a supporter experience using images, video, and stories to make an impact by telling the story of the work behind the ask. We use psychological priming principles and well-tested structures to maximize user completion.

Make the Ask.

Backed by a persuasive story, we will help develop the ask for the higher-bar action that naturally follows from the journey, such as a larger, upgraded, or recurring donation. Finally, a supporter ends on your mission’s donation page.

Finish with a higher-bar action – usually a donation, and in some campaigns a recurring-gift or upgrade ask – that follows naturally from the journey.

SIGN FOR GOOD IN ACTION | AMERICARES

Sign for Good creates a compelling reason for supporters to do more.

Americares used a Sign for Good journey to show supporters how a shipment moves from its warehouse to communities around the world.

Screen by screen, supporters saw medicine and relief supplies being selected and packed, tracked through the warehouse, prepared for transport, and received by local partners. Each part of the experience revealed another step in their work before the final page invited the supporter to make a gift.

The result is an ask with context. The supporter followed the process, saw the people and systems behind it, and understood more clearly and powerfully what their support can help make possible.

SIGN FOR GOOD IN ACTION | JANE GOODALL INSTITUTE

Sign for Good can make possible an experience that earns attention, strengthens the mission story, and creates a natural opportunity to give.

Ahead of the Jane Goodall Institute USA’s tentpole, integrated campaign for Jane’s 90th birthday, we created a cultivation email that invited supporters into a Sign for Good quiz about her lifelong work.

The journey helped supporters revisit the story behind the mission before presenting an upsell donation ask at the end. Although the email was designed around cultivation, it became the second-highest revenue-generating email in the campaign series.

105%

more revenue than a straight donation ask

200%

stronger performance than standard email appeal

600%

boost in upsell rates

52%

more gifts than direct-to-donate flows

LET’S BUILD A JOURNEY FOR YOUR SUPPORTERS, TOGETHER.

Take your supporters on a guided digital experience that will change how they engage and give. Tell us what you want supporters to understand, share, and do, and we’ll help develop a journey that makes their next action more meaningful.