See You at Bridge!
The Sessions, Strategies, and Moments We’re Looking Forward to Most
We’re in those peak summer months, which means the weekend BBQs are on repeat, the farmers market and CSA produce are looking better than ever, and … we’re just a few weeks away from this year’s annual Bridge Conference!
For the MissionWired team, Bridge offers the opportunity to connect with you all, our fellow nonprofit fundraisers, in person: to learn together in exciting sessions around innovative new strategies, to talk about what’s happening in the industry today, and – through collaboration – to find new ways to strengthen our approaches to fundraising and expand the reach of deeply impactful missions across every nonprofit vertical.
This year’s conference agenda is packed with exciting topics: strategies to navigate internal program structures, new ways to engage donor audiences, the latest tactics in web accessibility, and more. We’ll be eagerly attending as many sessions as possible, and we can’t wait to see you there! We hope you’ll stop by our MissionWired booth in the exhibit hall to say hello and connect with us.
You can catch members of the MissionWired team at either of our two exciting sessions on Thursday afternoon. We hope you’ll mark your conference calendars and join us!
Advocating for Your Nonprofit: Strategies for Building Partnerships Centered on Growth
Thursday, July 31 ● 11:35-12:35 a.m. ET
As a nonprofit leader, you’re tasked with navigating across your internal teams and vendors to keep all the trains running smoothly, all while making sure your program has the resources it needs to continue to drive growth. When the environment is challenging and results are down, how do you boost morale among your partners and make the case internally to increase investment?
Join Tyler Hall, senior director of direct marketing and philanthropy for MD Anderson, as he shares with you insights into and expertise around navigating your marketing and fundraising program’s internal structures. You’ll hear strategies for advocating for the internal investment your department needs to power long-term growth, even in a challenging fundraising landscape, as well as fostering an inclusive internal structure that prioritizes collaboration across teams. He’ll be joined by MissionWired’s senior vice president, Trista Murphy, for a conversation about how integrating your agency partner as an extension of your team can help you position your program for growth both internally and externally, all while driving strong results for your mission.
By sharing specific stories and case studies from MD Anderson Cancer Center’s journey aligning teams and internal priorities, Tyler and Trista will show you the incredible impact that cross-collaboration between nonprofit organizations’ internal teams and their agency partners can have on your ability to make the case for investment, meet fundraising goals, and build your program for lasting growth.
About Trista Murphy, Senior Vice President, MissionWired:
Trista lends nearly 15 years of experience working with nonprofits across their digital and offline fundraising programs to our partners. She has worked for a number of leading international humanitarian and advocacy organizations, including Americares, Save the Children, and Planned Parenthood. Prior to joining MissionWired, Trista was the chief integrated fundraising officer at Make-A-Wish America, where she set mass-market fundraising strategy for the entire enterprise. Trista is passionate about the nonprofit direct response industry at large, currently serving on the DMAW Board of Directors and as a mentor for the YDMAW young professionals group.
Are You Engaging Your DAF Donors? Strategies for Leveraging DAFs for Mid-Level Growth
Thursday, July 31 ● 2:30-3:30 p.m. ET
In the past few years, donor-advised funds (DAFs) have become an increasingly popular avenue for donors to manage their charitable gifts. For nonprofit fundraisers across the industry, this highly valuable form of giving is offering new opportunities. Ensure your program is set up to take on DAFs and know how to sustain and upgrade your DAF donors, or risk missing out on a significant source of fundraising revenue.
Join leaders from Planned Parenthood Federation of America for an in-depth look at how to develop unique, dedicated strategies to encourage your audience of DAF donors to remain engaged with your program and upgrade their giving. Many DAF donors have a high potential to become midlevel donors at the $1K+ level, and because DAFs facilitate the management of larger gifts, a large portion of this audience is already in your midlevel pool. Come see how Planned Parenthood is leading the way in its strategic approach to designing dedicated appeals to acquire, retain, and grow this audience.
You’ll review creative examples and case studies to highlight impactful strategies to cultivate DAF donors. If you’re ready to launch or expand your DAF program to tap into this growing and essential avenue of charitable giving, don’t miss this opportunity to learn from one of the leading nonprofits strategically growing its midlevel DAF donor base.
About Tara Kowsaluk, Associate Vice President, MissionWired:
Tara has more than 15 years of direct marketing experience and now serves as an associate vice president at MissionWired leading integrated fundraising efforts for nonprofit organizations. Working closely with our nonprofit partners, Tara helps build multichannel campaigns across direct mail, email, and telemarketing. She has supported organizations including ASPCA, ACLU, Planned Parenthood Federation of America, Mercy Corps, EMILYs List, Human Rights Campaign, Sierra Club, Greenpeace, UNICEF, and many more.
One more thing we’re really looking forward to?
MissionWired’s Bridge Conference Reception!
Join us on Thursday, July 31, starting at 5 p.m. ET at SUCCOTASH in National Harbor.
Just after sessions let out, you can find us right across the street from the conference center for food and drinks, on us – and more fun conversation with our team.
Planning to join us? RSVP right here to let us know.
We can’t wait to see you!