See You at Bridge! MissionWired’s Most Anticipated Conference Moments

You know the summer months are really heating up when the countdown to the annual Bridge Conference gets this close! The MissionWired team looks forward to going to Bridge every year because it gives us the chance to connect in person with our fellow nonprofit practitioners to talk about the fundraising landscape, share insights, and grow together. It’s one of our favorite things about the industry: Through collaboration, we can all strengthen our approach to fundraising and expand the reach of world-changing missions across every nonprofit vertical.

This year’s conference is shaping up to offer a broad range of conversations that dig into some of the core strategies we’re engaging today as nonprofit fundraising practitioners: from new channels to test and to diversify fundraising programs, to creative approaches that prioritize authentic storytelling, to the latest innovations in data, analytics, and acquisition. Our team will be checking out as many of these sessions as we can, and we hope to see you around the conference!

We’re excited to talk all things acquisition in our session on Thursday afternoon – to share the very latest trends we’re seeing and the data-driven strategies we’ve developed for our partners. Our Chief Growth Officer, Maureen McNally, and Principal Data Scientist, Ashwin Narayan, will be joined by Trista Murphy, vice president of integrated fundraising at Make-A-Wish America, to talk about the game-changing acquisition strategies and tools that are helping our nonprofit partners grow their audience and expand the reach of their missions.

We hope you’ll mark your conference calendars and join us!

– Diving Into Data-Rich Acquisition Strategies

Thursday, August 3 ● 4:00-5:00 p.m. ET

From the COVID pandemic to raging natural disasters and ongoing humanitarian crises, nonprofits of all sizes and scopes have been asked to respond more than ever over the past few years. With this incredible need reaching virtually every corner of the nonprofit sector, it’s critical for organizations to continually be growing their supporter bases to ensure they’re able to support affected communities around the world.

How can your team cut through the noise and competition to find new supporters? In this session, you’ll hear how MissionWired and Make-A-Wish collaborated to do just that by building a full-scale program that’s driven record-breaking increases in both audience and revenue growth.

bridge23 speaker photos

– About Maureen McNally, Chief Growth Officer, MissionWired

Maureen McNally has brought her decade-plus of expertise in cutting-edge digital fundraising and strategy to MissionWired’s world-changing nonprofit partners, including the USO and Save the Children. As chief growth officer, Maureen currently leads the expansion of The Digital Co-Op, which has raised $80 million in two years for 100-plus partners – all of whom have broken even on their investment in 12 months or less. Before joining MissionWired, Maureen led the digital program at Special Olympics, driving record-breaking digital fundraising and cultivation for their program.

– About Trista Murphy, Vice President, Integrated Fundraising, Make-A-Wish America

Trista Murphy is the vice president of integrated fundraising at Make-A-Wish America, where she’s responsible for acquiring and engaging supporters through all fundraising channels, including digital marketing, direct mail, telemarketing, events, and face-to-face. Previously, she’s worked with leading international humanitarian and advocacy organizations across nearly 15 years as a direct-response fundraiser and digital marketer.

– About Ashwin Narayan, Principal Data Scientist, MissionWired

At MissionWired, Ashwin specializes in developing rigorous, cutting-edge machine-learning models that drive our clients’ digital campaigns. He helps leverage the power of clients’ data to propel unprecedented fundraising growth.

Many of the nonprofits we partner with will also be leading sessions this year, spanning a variety of important and innovative subjects – we’re excited to share a few of their sessions that we’re most looking forward to:

  • Join our partners at Greenpeace:
    YOU Can Have Success Fundraising with YouTube
    Thursday, Aug. 3 ● 8:45 – 9:45 a.m.
  • Join our partners at Conservation International:
    Digging for Gems: Using Portfolio Reviews and Donor Research to Get to the “YES!”
    Thursday, Aug. 3 ● 11:30 a.m. – 12:30 p.m.
  • Join our partners at the USO:
    Marketing and Direct Response – The Perfect Pairing
    Friday, Aug. 4 ● 9:05 a.m – 10:05 a.m.
  • Join our partners at The Humane Society of the United States:
    Automate This! 10 Ways Multichannel, Automated Donor Journeys Will Change Your Life
    Friday, Aug. 4 ● 11:20 a.m. – 12:20 p.m.

You’ll find lots of familiar faces from The MissionWired team around the conference, and we’re looking forward to connecting with you in person to answer questions and share resources!

One last thing we’re really looking forward to?

– You’re invited to MissionWired’s Nonprofit Happy Hour!

Join us on Thursday, Aug. 3, starting at 5 p.m. ET at Succotash in National Harbor.

Just after our session on acquisition lets out, you can find us just across the street from the conference center for food and drinks, on us – and more fundraising games and prizes.
If you can be there, RSVP right here to let us know.

We can’t wait to see you!