Nonprofit Text Messaging Insights Report 2025
A Baker’s Dozen Burning Questions About Nonprofit Texting
Want to make the most of your texting program, but not sure what to expect from your investments or how to compare your results to industry benchmarks? Our 2025 text messaging insights report, created with our partners at Tatango, can help you enhance your strategy – answering your most burning questions about nonprofit texting with the latest metrics on text messaging across the nonprofit industry.
Nonprofit texting has grown quickly – but much like any core fundraising channel, it holds room for optimization, scale, and a careful honing of strategy, which means the fundraising practitioners leading texting programs will have questions. Lots of them.
We’ve pulled the most relevant data from 2024, sifted through the results, and boiled it down to the most important trends for 2025 to answer some of your biggest questions about nonprofit texting, such as:
How many texts should I send?
What conversion rates, average gift, and ROI are nonprofits seeing?
Does SMS or MMS perform better?
How do results compare for newer vs. mature texting programs?
Does sending more texts increase opt-out rates?
What’s the best day of the week to text? The best time of day?
… and more.
Consider this your field guide for managing your texting program. With the incredible growth we’re continuing to see nonprofits achieve through text, we’re excited to share these findings in our 2025 report. And, as the end-of-year giving season nears, we hope these insights serve as a reminder of the tremendous amount of potential that this channel holds for nonprofit direct response fundraisers in key moments.
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Want to dig deeper into the 2025 Nonprofit Text Messaging Insights Report?
Don’t miss our upcoming webinar with Tatango featuring the report’s authors – MissionWired’s Aneesh Gowri, VP, SMS & Strategy Director, and Tatango’s Mike Snusz, Director of Nonprofit Customer Experience – on Thursday, Nov. 6 at 2 p.m. ET.