Meet Our Direct Mail Production Team

Our commitment to world-changing causes is in more than just our name. Every part of our team, from our partners to our people, cares about making the world a better place. As a partner for some of the most trusted philanthropies and groundbreaking political campaigns, we couldn’t be who we are without our incredible staff.

Our direct mail production team works alongside our nonprofit and political partners to deliver high-impact direct mail campaigns. From optimizing innovative mail packages to negotiating with print suppliers and mail shops, they’re constantly working to reduce costs, improve efficiency, and maintain top-tier quality – all while helping our clients connect with their donors to tell their stories and show the impact of their work in meaningful ways.

Having strong partnerships with various direct mail suppliers and producers, our direct mail production team prides itself on not only delivering the highest quality mail campaigns but also doing so while saving significant cost for our clients. Working across external partners and internal departments, direct mail production helps build up and deploy campaigns quickly and efficiently. We are grateful to have such talented staff who have such strong passions that align with our partners’ missions. We hope you enjoy getting to know them!

Team Leadership

Shannon Murphy (she/her),
Senior Vice President & Principal, DM Production

I’ve spent over 30 years in the direct response industry, working with incredible organizations like the DNC, Biden Victory Fund, Harris Victory Fund, Planned Parenthood, and AARP. Basically, if there’s a mission to support, I’m all in.

I was named the DMAW Volunteer of the Year in 2008 and 2013 (because once just wasn’t enough!) and earned the Brava SmartCEO Award in 2016. I love looking for and finding efficiencies that save our clients money while improving their net revenue – because who doesn’t love extra funds going back into programs that make a difference? This industry is full of smart, creative, and passionate people who are here to work hard, change lives, and, yes, have some fun along the way. I’m lucky to have worked with so many of them.

The Team

Chapin Arnold Traugott (she/her)
Senior Production Director
I am a direct mail production professional with 20+ years of experience focused on nonprofit organizations and their fundraising efforts. I enjoy collaborating with some of the brightest and most innovative marketing and fundraising professionals, clients, and suppliers in the industry. As a Senior Production Director at MissionWired for the past 10 years, I both purchase and manage the printing and mailing processes for some of our leading-edge direct mail campaigns. I am currently working with a few of our nonprofit partners and enjoy working closely with our clients and my co-workers to help produce new test packages that beat the control and boost our clients’ fundraising efforts.
Jessica Walthall (she/her)
Production Director
As a direct mail production director, I coordinate regularly with the direct mail account teams and work directly with print suppliers and mailshops to produce innovative direct mail packages for our clients' donors. Although I'm very proud of my consistent ability to save our clients’ money, provide superior client services, and always deliver a quality mailing to their donors, it's relationship building and teamwork where I really excel. I believe you can accomplish so much more with a strong, unified team by your side, as well as solid partnerships with suppliers and clients. Building and nurturing these connections is where I thrive and where I see I can make the most impact on our clients' success and aid in furthering their mission.
Katherine O'Neal (she/her)
Production Director
I love what I do! I've been in production management almost my entire professional career, working with nonprofits, commercial and political print, and direct mail. I am so very happy to be with an agency that produces and supports work that aligns with my interests and values, which makes doing the job I love even more enjoyable. My favorite part of my job is completing final costs and being at or below the estimate! I like working with the account teams, clients, and suppliers – so many varied personalities to interact with!
Megan Koppe
Senior Production Director
In my role as senior production director, I work with our client partners and the account team to help them strengthen their direct mail programs. It's a good day when I have been able to help a co-worker or hear an update that a campaign brought in new or renewed donors/members to the organization. It's exciting doing work that makes a difference for our clients in helping them succeed.
Michael Urgo
Production Manager
I am the production manager for WJC and Sandy Hook Promise. I worked for the CCAH predecessor, Malchow, Adams & Hussey, with Shannon back in the 90s. From there, I worked in commercial advertising, association membership, and meeting planning, as well as on the vendor side for two of our amazing suppliers, L&E and Planet Direct. I'm glad to be back home working alongside a fantastic team of professionals.
Raymond Avalos (he/him)
Production Director
I manage the direct mail campaigns for our partners, the San Francisco Marin Food Bank and the DNC. Last year, I was able to help transition the Biden Victory Fund to the Harris Victory Fund when President Biden withdrew from the presidential election. In total, I mailed over 15 million direct mail pieces for the Biden and Harris campaigns, and did so with zero production errors.
Robert Beilfus (he/him)
Production Director
In 1985, my father and I opened a mail shop in our basement. Over the years, our business flourished, employing approximately 50 people by 2007, when my father sold the company. It continues to operate successfully to this day. Throughout my four-decade career in the industry, I’ve witnessed significant transformations in technology and delivery times. I remain committed to staying abreast of these evolving dynamics, ensuring that my clients receive exceptional service and competitive pricing for their direct mail projects.
Sean Coogan (he/him)
Senior Production Director
I specialize in producing our clients’ mail campaigns on time and on (or under!) budget. Working in tandem with our internal account teams, I take the lead on the pricing, scheduling, and final execution of the client's programs. Over the years, our team has developed and enhanced our supplier partner network that gives us the ability to offer our clients the most up-to-date and efficient processes that the industry has available. I have learned how important it is to continuously look for cost-saving opportunities without sacrificing the high-quality work we expect. At the end of the day, we take pride in maximizing our clients’ dollars, allowing them to expand their programs and extend the reach of their valuable missions.

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