Community engagement, Fundraising, Lead generation, SMS strategy

Nonprofit Text Messaging Insights Report 2024

Ready to launch or grow your texting program but not sure what to expect from your investments or how to measure impact? Our inaugural text messaging insights report, created with our partners at Tatango, can help you get started – with metrics on text messaging across the nonprofit industry.

Spanning data on over 200 million nonprofit text messages sent, 162,000 donations received, and $5.4 million raised from text messages in 2023, this report will offer insights and strategies built around key benchmark metrics such as:

  • Texting Cadence
  • Fundraising vs. Engagement and Cultivation
  • SMS vs. MMS Texts
  • Time of Day
  • Year-End Results
  • Click-through Rates
  • Conversion Rates
  • Opt-Out Rates
  • Average Gift

With the incredible growth we’re seeing nonprofits achieve through text, we’re excited to share our findings in this report as a reflection of the tremendous amount of potential that this channel holds for nonprofit direct response fundraisers.

Share your information here to access the report!

Next insight

Year-End Direct Mail Fundraising: Looking Back To Plan Ahead

Direct mail, Strategic planning, Fundraising