The Nonprofit Guidebook for DAF Giving: Strategies for Connecting With a High-Potential Audience

As nonprofits and donors alike learn more about the benefits of DAF giving, it is rapidly becoming a high-potential revenue stream for nonprofits to make sure they’re tapping into.

If you’ve felt like your audience of DAF donors is a mystery, or you’re wondering where to get started getting to know your DAF donors, growing your DAF audience, and making the most of the convenience and opportunity of this way of giving – our DAF Guidebook is here to help.

In this guidebook, you can learn how leading nonprofits are already growing their DAF giving dramatically through dedicated strategies:

• One nonprofit grew DAF giving 47% year over year by analyzing their existing file of donors and tailoring their messaging to them in the mail.
• Another saw unsolicited DAF donations lift 17% after they launched digital ads retargeting recent DAF page visitors.

Our strategy experts at MissionWired are sharing insights from their years of experience building and growing DAF programs for major nonprofits. Learn how to leverage these strategies for your organization through our four-step framework:

1. Understand your DAF donors
2. Engage the DAF audiences you already have
3. Find and connect with new supporters likely to give through their DAF
4. Scale up in the moments when DAF giving peaks – from DAF Day to EOY

Download our 2026 DAF Strategy Guidebook for tested DAF strategies helping nonprofits like yours identify, engage with, and grow your DAF audiences: