MissionWired Announces Two Leadership Moves in Integrated Agency & Marketing

Entering a new year and exciting new era of integrated direct response fundraising, MissionWired is proud to announce Ambika Subramanyam as the firm’s first-ever integrated President, Agency. In this new role, she will oversee both the industry-leading online and offline arms of MissionWired, guiding a team of more than 170 nonprofit and political strategists to push the envelope for grassroots giving, monthly and mid-level/high-dollar audience growth and cultivation, rapid response, advocacy, planned giving, and more.

Through her far-reaching work for organizations such as Friends of the Earth, Everytown for Gun Safety and the Bill & Melinda Gates Foundation, campaigns like Sen. Kirsten Gillibrand’s re-election, and MissionWired’s own award-winning data suite, The Digital Co-Op, Subramanyam has been at the center of MissionWired’s record of innovation and the record-breaking results it has produced.

“We’ve raised $3.1 billion and impacted the most important causes with the most influential partners,” Subramanyam said. “We’ve done it with the most inspired combination of talented, conscientious people, innovative technology, and scalable processes. I’m excited about everything in store for MissionWired and eager to work with our team to fulfill our immense potential.”

Along with this move, Chief Operating Officer Bob Albrecht will assume the role of Chief of Marketing and Brand, overseeing the promotion of the MissionWired brand across digital and in-person spaces, as well as continued growth of the agency through business development across offline and offline channels. In his previous roles, Albrecht has served as an Executive Vice President and led accounts, editorial, design and quality assurance teams to award-winning creative, storytelling, and fundraising successes. 

“Our focus is helping our clients find and tell their best stories,” he says. “What makes a good story? How about for direct-response? Ones that are ambitious, ones that grab attention in an increasingly competitive attention environment, ones that leave space for communities to engage. MissionWired’s best story will always come out of helping our clients tell theirs.”

CEO Anne Lewis and President Kate Kline continue to lead the full-service company, as its offerings increase to meet the direct response challenges of campaigns and nonprofits.