Your 2024 EOY Checklist: 10 Actions to Finalize Your Planning

With year-end planning in full swing, we know there are countless priorities to juggle this time of year. That’s why we’re back with our annual 10-step checklist – updated for 2024 – to help you finalize your planning for Giving Tuesday and end-of-year campaigns. From preparing your audiences to testing and optimizing, there are a handful of high-impact things you’ll want to be sure you’ve got covered to set your programs up for fundraising success.

This year, our checklist highlights some impact-driving strategies and tactics and a few key channels that have benefitted from targeted approaches and scaling up at year-end. We’re also sharing several opportunities to leverage modeling to ensure your lists are set up for success – from reactivation modeling, to email and SMS list growth, to targeting for mid-level donors or sustainers, The Digital Co-Op can provide data-backed solutions for your list growth and targeting challenges.

Download our end-of-year checklist today for our 10 steps to finalize your planning:

As we work alongside our nonprofit partners to help them execute some really incredible storytelling and creative, using data-backed and tested engagement strategies, we hope this checklist offers a handy resource for insights and inspiration to take your year-end strategy even further in these final weeks. And, as always, if there’s a particular strategy you’re hoping to try, a question you’re wondering about, or anything we can help you sort out ahead of end-of-year, don’t hesitate to get in touch: [email protected].