Shannon Murphy

Providing clients with strategies to optimize cost efficiencies increases their net bottom line and empowers them to achieve their objectives.

For the past 31 years, I have dedicated myself to sourcing the most competitive prices within the direct mail industry, resulting in substantial savings for the nonprofit and political organizations we collaborate with, totaling millions of dollars in cost reductions for their fundraising endeavors. This commitment has earned me the affectionate nickname “Frugal Shanny” from grateful clients, recognizing my ability to deliver budgetary reductions.

My passion lies in optimizing packaging processes to achieve swifter and more cost-effective outcomes for our partners. This pursuit is grounded in the belief that enhancing the efficiency of our partners’ direct marketing strategies directly translates into increased revenue generation for their impactful missions. I am deeply optimistic about the future of nonprofit marketing, particularly given the philanthropic ways of the younger generations, which bodes well for charitable organizations’ capacity to realize their objectives and effect positive change in the years ahead.