Matt McLaughlin
Vice President, Integrated Creative
he/him
I’m proud to have been trusted by some of the most dynamic figures in politics to develop and hone their online voices.
As an associate vice president at MissionWired, I’ve enjoyed working directly with nonprofit organizations and Democratic candidates to tell unique, creative stories that compel grassroots action and help them achieve their fundraising goals. That means working with both my colleagues and our partners in search of the next best creative idea – always in search of pushing boundaries for what can be achieved in digital fundraising. When I look back on my nearly six years at MissionWired, it’s those creative concepts that shattered expectations that really stand out – and have gone on to shape campaigns that have been honored with Reed Awards and Pollie Awards over both email and SMS.
Before MissionWired, I completed my master’s degree in political communication at the University of Glasgow and worked as a speechwriter at the Scottish Parliament. One thing that stuck with me through my studies and work there is that politics is personal – and it’s helped me in partnerships with clients to lead with a personalized, authentic approach across digital.
Insights from Matthew