2026 Acquisition Guidebook: Your Framework for a Year of Growth

In 2026, introducing your nonprofit mission to new audiences is key. Investing in acquisition is critical to growing your fundraising program and fueling your donor pipeline to support file health for the long term. The best way to set your program up for full-funnel growth – and stay ahead of list fatigue and declining donor numbers at the same time – is to lean into donor acquisition, in all its forms. Yet many organizations face challenges in today’s acquisition market and an uncertain giving landscape to make the case for this investment.

So how can you optimize your budget and invest in smart acquisition to drive the highest returns and build a healthy pipeline of new supporters?

Our 2026 Acquisition Guidebook is here to help you build a comprehensive plan for your nonprofit fundraising program!

To fuel your fundraising program for long-term growth, explore the insights and strategies from our industry experts (with case studies from top nonprofits) across online and offline acquisition sources:

• Top-of-funnel brand awareness efforts
• Digital ads for lead generation
• Direct mail acquisition
• Data-informed digital list growth

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